Marketing tactics talk about what ways you would promote your products, services, or events. While marketing strategies talk about finding out why you would choose those marketing tactics and how you would take it forward to achieve what. Himani is going to take you to a ride of identifying what is better and why along with some examples/case studies.
About Himani Kankaria
Himani Kankaria is an independent digital strategist and eCommerce marketing consultant at eComKeeda. She has 9+ years of combined experience in creating results-driven content and data-driven content marketing and SEO strategies.
With her content writing and marketing strategies, Himani helps businesses to achieve more than 800% growth in traffic and 200% growth in conversions YoY. She consults SMEs, B2B, retail and large organizations to streamline their marketing campaigns, train their resources, and optimize marketing performances.
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